Video Marketing And Your Business: 7 Tips To Help You Get Started

A good way to promote a business is through video marketing. When we first got started, I was very camera shy. Don’t worry, over time you’ll get more and more comfortable in front of camera. But to utilize this marketing method effectively, you must have the proper knowledge. In this article, I will offer some tips and techniques about video marketing that will absolutely help you to get started.

1) Your Video Content

The content of your video plays an essential role in its success. It’s not necessary to have the latest equipment in order to succeed in this arena. If the video has valuable information, people will watch it no matter what the production quality is. You should buy a good video camera, but one that fits into your budget. If you’re on a tight budget, just use the camera on your mobile. Most mobile phones these day’s provide excellent quality for shooting videos.

Video Marketing

A Free Pdf to help get you started with your video marketing

Here is an amazing pdf I came across the internet that basically covers Video Marketing from A to Z. (Click on the image to download your copy).

It covers all the tools I personally use in our business, including tips about producing the best video and audio quality on a budget. I also strongly recommend you check out Matthew Peters from Experts Video Empire for some very helpful resources.

“When producing video content, don’t worry too much about spending a fortune. Spending a lot on making the video does not ensure good results. Even large corporations, like Dell, have benefited from simple videos produced by single employees.”

Use graphics from your website, or a screenshot of your web pages, when making your video. This lets viewers become a little more familiar with it. Also use screenshots when creating how-to videos. Just save the screenshot and edit it into your video. If your using a Mac, just hit command + shift + F4 and you can screenshot any image at any time.

2) Keep your brand consistent

Stay consistent with your manner of delivery. Try to determine if demonstrations, straight talk, or humor will best suit your needs. Think about what it is exactly you are trying to market and the type of people you are trying to reach. These factors should strongly influence the approach you take with all marketing videos for your business.

My best advice is to just be yourself. There is nothing more attractive when you are being authentically you. Maybe try a 90 day video challenge like I did when I first got started (click here to see my original 90 day video challenge videos, they’ll make you laugh!). Not only to you become comfortable in front of camera, but you will also find your voice, which becomes your brand.


Using a green screen enables you to super impose any type of background for your presentations

3) Your Intros And Outro’s

Script “goobyes” and “hellos” for videos. You should introduce yourself and your business. At the end of the video, repeat your name and also state a call to action that viewers should take.

4) Use Cross-Promotion In Your Videos

Use videos for promoting your websites or social media. Someone who accidentally finds you on YouTube might not have the slightest clue that you are also on Facebook. Cross-promote all of your sites to generate maximum web traffic. Linking to your videos through social media boosts traffic greatly.

If you aren’t good with video, you can outsource the work. Ask your viewers to create a video and have everyone vote on it, giving the winner a great prize, along with getting their video shown. The prize could even be having the video promoted as a commercial.

5) Uploading To Youtube

If you upload videos to YouTube, make sure you  moderate any comments that are left. Some viewers base their opinions on what others have said regarding a video, and harsh, nasty commentary can be devastating to your goals. You can also disable the comments section entirely if you are not able to moderate the feedback. Remember, there will always be haters. Stay true to yourself and your goals and don’t waste your energy fighting one negative comment.

6) Keep It Short

Short videos are best. Online viewers usually have shorter attention spans. Don’t make videos longer than five minutes or people will start losing interest. Your content may be tremendous; however, if viewers are leaving or distracted while it plays, it accomplishes nothing.

7) Be Transparent

Create video clips that present you and your products in a candid, transparent manner. Your audience is predominantly interested in seeing exactly what you have to offer. As you get your customers to know who you are, they probably won’t buy a similar product from someone they don’t really think they know. Customers will also associate you and your face to the products you’re offering.

There are many wonderful ways to market your company; the number one being video marketing. But for best results, you must understand how to utilize this method most effectively. That’s why The Six Figure Mentors are here to help you find a mentor that will teach you unique and very useful techniques that will extremely lead you to success. Join the SFM now and discover the right path you should take!


Hope you enjoyed my  video marketing insights.

Please like, comment or share if you feel you got any value from this post.

To your success






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About The Author

Gerard and Chris

Gerard and Chris are avid bloggers, marketers, and online entrepreneurs. They are committed to helping others achieve success in Life and Business.

Leave a Comment

  • Hans Oliver

    Awesome Stuff! Video is something I have got to do more of…. I appreciate the info!

    • Gerard and Chris Hall

      No problem Hans, glad to be of some help 🙂 Cheers for the comment!